Show More Graphic Design Salaries and Job Outlook Graphic Design Salaries Multiple specializations leads to flexibility, however, and can expand clientele and increase overall opportunities. Most graphic designers enjoy working for a variety of clients to keep their career options open. While designers may work more often in a favorite media, a specialization isn’t required for success. Branding and Advertising (print,web,broadcast).In addition to mastering general all-around skills, designers may specialize in a particular graphics area. Projects may need to be optimized for viewing on a range of digital platforms, including web browsers, tablet devices and mobile phones, which is the fastest growing sector in the field. For instance, a graphic designer may be tasked with creating a brand or logo that makes a lasting impression on consumers, incorporating a unique shape or color scheme.Īlthough much graphic design work is done on the computer, it can also be multimedia in nature, or employ motion graphics. While their duties may involve extensive work with images, unlike artists they do not produce “art for art’s sake.” Graphic designers must get across a specific message and call-to-action or emotion based on their client’s objectives. Communication lies at the heart of a graphic designer’s job.
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